An ideal brand must adhere to uniqueness and must have the potential to reflect product quality. A trademark is a sign capable of distinguishing the goods or services of a company from those of other companies. trademarks are protected by intellectual property rights. Trademarks that consist exclusively of signs or indications that may serve, in commerce, to directly designate the product or service, or a characteristic of the product or service.
The collective mark serves as a guarantee for consumers, because it guarantees that the products or services that are distinguished by it have specific characteristics (in terms of their origin, nature or quality).