The potential drawback of an imaginary or coined word is that it may require more effort in terms of marketing to present the brand to consumers and build brand and product recognition by educating the consumer, since, at first glance, the consumer may not immediately understand what the product or the service is, or if they need it. They are also the most difficult types of brands to think of, requiring the highest levels of creativity, time and effort (unless you are lucky enough to have a light bulb go out while you are, for example, descriptivity exists whenever the brand describes the characteristics of its offer or some of its characteristics.
Jürgen Bosmans
Total twitter advocate. Total sushi fanatic. Total twitter lover. Wannabe music trailblazer. Amateur zombie advocate. Hardcore twitter fan.
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What is a good example of a trademark?
Jürgen Bosmans0 minutes 53, seconds readBrands like Apple, McDonald's and Dolce& Gabbana. Product names such as iPod and Big Mac.
What are the different types of trademark?
Jürgen Bosmans0 minutes 51, seconds readA trademark provides legal protection for a word, symbol, phrase, logo, design, or combination of those that represent a source of goods or services. Trademark Classes: The full list of LegalZoom staff.
What are the two types of trademarks?
Jürgen Bosmans2 minutes 9, seconds readProduct trademarks fall into five categories. In general terms, these marks can be a generic brand, a descriptive brand, a suggestive brand, an imaginative brand, or an arbitrary brand.
What is the most famous trademark?
Jürgen Bosmans1 minute 59, seconds readThe most valuable brands in the world: the 10 best Amazon: $416 billion. A famous or well-known brand is a trademark that, in view of its widespread reputation or recognition, may enjoy broader protection than a common brand.
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