The potential drawback of an imaginary or coined word is that it may require more effort in terms of marketing to present the brand to consumers and build brand and product recognition by educating the consumer, since, at first glance, the consumer may not immediately understand what the product or the service is, or if they need it. They are also the most difficult types of brands to think of, requiring the highest levels of creativity, time and effort (unless you are lucky enough to have a light bulb go out while you are, for example, descriptivity exists whenever the brand describes the characteristics of its offer or some of its characteristics.
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Jürgen Bosmans
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How many stages are there in trademark?
Jürgen Bosmans1 minute 57, seconds readIt's very important that you simply know the status of your trademark application, as there are some stages of a trademark application that require you to take the necessary steps. The result of the authorization stage is a detailed trademark availability report that will help determine if your brand is available for use and registration.
How do you evaluate a trademark infringement?
Jürgen Bosmans3 minutes 42, seconds readThe Lapp test is the standard used to determine if there is a risk of confusion between two trademarks. Under the Lanham Act, trademark infringement liability is essentially based on the finding that the use of a trademark causes a likelihood of confusion with another pre-established trademark.
What is the important characteristic of trademark?
Jürgen Bosmans0 minutes 31, seconds readAn ideal brand must adhere to uniqueness and must have the potential to reflect product quality. A trademark is a sign capable of distinguishing the goods or services of a company from those of other companies.
What are the 45 classes of trademarks?
Jürgen Bosmans2 minutes 37, seconds readThere are 45 classes, or categories, that cover all goods and services. Classes 1 to 34 are for goods, classes 35 to 45 are for services.