The potential drawback of an imaginary or coined word is that it may require more effort in terms of marketing to present the brand to consumers and build brand and product recognition by educating the consumer, since, at first glance, the consumer may not immediately understand what the product or the service is, or if they need it. They are also the most difficult types of brands to think of, requiring the highest levels of creativity, time and effort (unless you are lucky enough to have a light bulb go out while you are, for example, descriptivity exists whenever the brand describes the characteristics of its offer or some of its characteristics.
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What is the purpose of a trademark?
The primary purpose of a trademark is to protect and distinguish a company's brand and its products or services. Trademarks serve as a valuable form of intellectual property, granting exclusive rights to use a specific name, logo, symbol, or slogan in connection with goods or services.
What is trademark name any two types of trademark?
Almost anything can be a trademark if you indicate the source of your products and services. It can be a word, a slogan, a design, or a combination of these.
What are the five levels of trademarks?
In reality, a generic brand doesn't qualify for a trademark unless it includes more specific details. The strength of a brand is determined in part by its position in this spectrum.
What is a 3 dimension trademark?
A three-dimensional mark that is composed in a form that consumers recognize as a shape that does not go beyond the scope of the shape of the designated products, etc., is considered to be devoid of distinctive character. In addition to the protection of word marks or figurative marks, the three-dimensional design or shape of a mark can also be protected: the 3D mark.