The potential drawback of an imaginary or coined word is that it may require more effort in terms of marketing to present the brand to consumers and build brand and product recognition by educating the consumer, since, at first glance, the consumer may not immediately understand what the product or the service is, or if they need it. They are also the most difficult types of brands to think of, requiring the highest levels of creativity, time and effort (unless you are lucky enough to have a light bulb go out while you are, for example, descriptivity exists whenever the brand describes the characteristics of its offer or some of its characteristics.
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What are the four types of trademarks?
Words and designs that lack badges fall into a fifth category, “generic”, and cannot function as trademarks. There are different types of trademarks, and some are more effective and easier to protect than others.
What is a 3 dimension trademark?
A three-dimensional mark that is composed in a form that consumers recognize as a shape that does not go beyond the scope of the shape of the designated products, etc., is considered to be devoid of distinctive character. In addition to the protection of word marks or figurative marks, the three-dimensional design or shape of a mark can also be protected: the 3D mark.
What is the important characteristic of trademark?
An ideal brand must adhere to uniqueness and must have the potential to reflect product quality. A trademark is a sign capable of distinguishing the goods or services of a company from those of other companies.
What are the three types of trademarks?
Other types of trademarks include certification marks, collective membership marks, and collective trademarks. Unlike other types of trademarks, a certification mark is used by an authorized user, not the owner.