Words and designs that lack badges fall into a fifth category, “generic”, and cannot function as trademarks. There are different types of trademarks, and some are more effective and easier to protect than others. It's best to fully understand each type so that you can choose one that may qualify for protection under trademark laws. Other types of trademarks include certification marks, collective membership marks, and collective trademarks.
When you understand the types of trademarks, you can make sure to apply for one that gets approval and raises awareness for your brand. As you can see, the type of brand you select has a big impact on the amount of protection you are provided with. They are considered a very distinctive type of mark and are entitled to extensive protection by the courts and the USPTO. If you need help with the types of trademarks, you can post your question or concern on the UpCounsel marketplace.
An organization can issue a certification mark to indicate geographical origin, quality, type or manufacturing process, or other attributes. They are considered to be the most distinctive type of mark and are entitled to the greatest protection of the courts and the USPTO. They are considered a distinctive type of trademark that is entitled to the protection of the courts and the USPTO. This type of trademark shows the belonging of each person and distinguishes services or products from those that do not belong to the group.
Extravagant, arbitrary and suggestive trademarks are the strongest types of brands and are entitled to the greatest protection. Understanding the different types will also help you know if you need to make changes to your brand before applying for a brand. When applying for trademark protection, it's important to understand the differences between each type.