Almost anything can be a trademark if you indicate the source of your products and services. It can be a word, a slogan, a design, or a combination of these. It can even be a sound, a scent, or a color. A mark that is considered “distinctive” is one that identifies a unique source of particular goods or services.
Trademark law does not protect terms that are merely descriptive of a good or service to ensure that all competitors have the ability to properly describe their products or services. It's best to fully understand each type so that you can choose one that may qualify for protection under trademark laws. Before reading this section, watch the following overview video that covers the four types of trademarks and what they are used for, the topic of trademarks, and why trademarks are important not only to their owners, but also to the general public. When you understand the types of trademarks, you can make sure to apply for one that gets approval and raises awareness for your brand.
This type of trademark shows the belonging of each person and distinguishes services or products from those that do not belong to the group. If you need help with the types of trademarks, you can post your question or concern on the UpCounsel marketplace. When applying for trademark protection, it's important to understand the differences between each type. Understanding the different types will also help you know if you need to make changes to your brand before applying for a brand.
The arbitrary type of trademark includes a word, brand, or phrase that is generally well known, but its meaning as a trademark is different. Other types of trademarks include certification marks, collective membership marks, and collective trademarks.